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April 22, 2010

Packaging part of marketing

Orlando, FL—In direct marketing, people do judge a book by its cover—or more accurately, they judge a company by its packaging. That’s why, in these hypercompetitive times, it may no longer be enough to simply plop your products into generic corrugated boxes, toss in some bubble wrap and packing peanuts, and slap the postage on it.

Multichannel Merchant
By Sherry Chiger


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March 30, 2010

USPS sees mail volume fall

With first-class mail slowly eroding away, the time is now to implement five-day delivery, according to Sam Pulcrano, vice president of sustainability for the U.S. Postal Service. “The dilemma we have is it’s growing and growing exponentially,” Pulcrano said during a March 29 conference call. “We really can’t do anything without legislative changes.”

The Postal Service has seen its mail volume fall 20% since 2006, and it’s expected to drop another 20 billion pieces in the next 10 years. First-class mail is expected to fall by 30 billion pieces, while modest growth is anticipated for advertising mail.

Multichannel Merchant
By Jim Tierney


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July 28, 2009

Pacesetter Club

American Press in Gordonsville, Virginia has had several crews qualify for the Pacesetter Club in past years with its Pacesetter 1000 stitcher. This year, crews on all three shifts did the same with a new Pacesetter 2200 system, averaging as high as 20,875 books per hour.


By American Printer -- July 28, 2009

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